Indonesia embassy launches exhibition to promote business and investment in Kenya

Indonesian Ambassador to Kenya Dr Mohamad Hery Saripudin

The Indonesian Embassy and Kareem International, an Indonesian export aggregator company, officially kicked off the Hybrid Trade Showcase 2021.

The event, which aims at promoting Indonesian products to businesses in Kenya and other African countries, was graced by high-ranking officials from Kenya and Indonesia, including the Trade PS Ambassador Johnson Weru, Indonesia’s Tourism and Creative Economy minister Sandiaga Uno, West Sumatra Governor Mahyeldi Ansharullah, Ambassador Yusra Khan, and Indonesian Ambassador to Kenya Dr Mohamad Hery Saripudin.

Minister Uno, expressed his enthusiasm for collaborating with stakeholders, including with the Indonesian Embassy in Nairobi, to restore the economic sector by exploring and developing trade cooperation opportunities.

He said the market in the African region is vast and promising.

“With this event, hopefully, it can help Indonesian MSMEs to expand their trade to the up-and-coming African region,” he said.

PS Weru expressed his support for the initiative, saying it offers the “much-needed effort to boost trade between the two countries”.

“We hope that many Kenyan entrepreneurs will find trusted partners from Indonesia in various business fields in the future.” Weru said.

Ambassador Hery said his mission is committed to continuing efforts to increase bilateral trade value.

“Accordingly, we routinely facilitate business inquiries and connect entrepreneurs from both countries,” he said, noting that the commitment of the Indonesian Embassy in Nairobi is to promote trade cooperation between Indonesia and Kenya.

“Although the current challenges are enormous, this condition also creates many new opportunities. Therefore, to overcome the challenges during the Covid-19 pandemic, the Indonesian Embassy in Nairobi welcomes the initiative by Kareem International to collaborate in organizing this event,” he added.

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The mission said in a press release that the Hybrid Trade Showcase 2021 concept combines the experience of virtual and physical meetings that product samples are sent for display at the Indonesian Embassy in Nairobi.

“Not only do we do business matching virtually, potential partners can also ‘taste, touch and even smell the scent’ of the products, displayed at the Embassy.” Ambassador Yusra Khan explained.

“With this event, we hope that Kenyan businesses can experience the products of Indonesia for which samples are showcased at the ‘Soko la Indonesia’ of the Indonesian Embassy, and they will also be facilitated to directly ‘meet’ and discuss with the owners of the products in Indonesia virtually,” Ambassador Hery added

Ambassador Hery also hopes that many entrepreneurs in Indonesia can participate and take advantage of the opportunity to develop business networks with potential partners from countries in the African region, especially Kenya, as the gateway to enter the East African region.”

“Until next October, all the samples from more than 75 participants will be exhibited at the “Indonesian Products House” or “Soko la Indonesia” at the Indonesian Embassy,” the statement said.

The Embassy and Kareem International will also facilitate online business matching activities for entrepreneurs from the two countries during the exhibition period.

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