US regulators have, today, approved a $5bn fine liable to Facebook for breaches in data privacy.
Through the Federal Trade Commission (FTC), Facebook was found to have exposed users’ data to third-party actors outside its privacy agreement with Facebook users.
FTC is reported to have reached the agreement on a 3-2 vote output in a move that places Facebook in a catch 22 situation over their fidelity to customers’ information.
One such beneficiary of the privacy breach was Cambridge Analytica, a decision-influencing facility that uses data to carry out assignments especially on political matters.
Kenyans are familiar with Cambridge Analytica given its prominent role as a lethal propaganda machine in 2017 general elections.