Facebook set to pay a record Ksh 500 billion fine over Cambridge Analytica

US regulators have, today, approved a $5bn fine liable to Facebook for breaches in data privacy.

Through the Federal Trade Commission (FTC), Facebook was found to have exposed users’ data to third-party actors outside its privacy agreement with Facebook users.

FTC is reported to have reached the agreement on a 3-2 vote output in a move that places Facebook in a catch 22 situation over their fidelity to customers’ information.

One such beneficiary of the privacy breach was Cambridge Analytica, a decision-influencing facility that uses data to carry out assignments especially on political matters.

Kenyans are familiar with Cambridge Analytica given its prominent role as a lethal propaganda machine in 2017 general elections.


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